The digital transformation of the banking sector is revolutionizing the relationship with the customer by profoundly changing the competitive scenario. To meet the new needs of its target, Unipol Banca has chosen O-One to redesign its online presence. The goal: a new graphic language to integrate the digital offer of My Unipol Banca and Unipol Banca brands and extend the commercial proposal to both private individuals and companies.
Starting from the study of the browsing habits of the users, O-One have developed a strategy to redesign the user experience of the Unipol Banca site, optimizing communication both in content and in graphics. Renewed UX has made it possible to reduce the bounce rate of the site and increase the time spent on individual pages, improving the customer journey of the users.
We have studied a new graphic language and renewed the chromatic strategy to make it easier for the user to reach information. The restyling of the logo and internet banking application completed the process of optimizing the Unipol Banca site from the user experience side. All the choices have been to guarantee versatility and flexibility in adapting to the variety and breadth of content that the various pages of the site would have conveyed.
To talk about online activities and open direct and rapid communication with Unipol Banca users, O-One has created the "Open" blog for the bank, aimed at telling its audience about the new digital scenario using "light" and dynamic language.