Panariagroup

An integrated social and digital project for the world leader in ceramic surfaces

Social Media Strategy & Management
Digital Marketing
Content Marketing
Social Monitoring & Reporting

UX Design
Creativity and Design
Studio Brand Identity

 

CHALLENGE

Panariagroup has chosen us to strengthen the Group's brand image and its institutional presence on social media channels. A project that arose following the communication projects carried out in 2017 for the individual Panariagroup brands (Lea Ceramiche, Cotto d’Este and Panaria).

STRATEGY

The starting point was creating the new website, developed together with Industree Communication Hub. At the same time, the institutional image of Panariagroup has been consolidated and promoted through a coordinated social strategy. A 360 ° communication project to talk about the Group's values, activities and objectives to an international audience.

DIGITAL TRAINING

We designed a series of remote training sessions for the Panariagroup sales network, with the aim of spreading the digital culture in the sales area and equipping the network with all the current and strategic tools to generate business opportunities.

The first series of online training sessions, a total of  lasting +8 hours, were for the +200 employees in the sales area of the main brands of the Gruppo Ceramico, deepening the professional use of the Linkedin channel and social networks. 


SUSTAINABILITY REPORT

The 2016 Sustainability Report was a pivotal moment for the company, where its own achievements in the area of sustainability are talked about. The coverage of the event by O-One was developed through social live activities, shooting and video-interview editing.

VATICAN CHAPELS

For the first Holy See Pavilion at the Venice Architecture Biennale (2018) Panariagroup created the architectural project "Vatican Chapels". On this occasion we supported the Group in the communication of the prestigious initiative through the social reportage of the inauguration event and the production of video interviews with the main architects from the project.