Alpi

COMMUNICATION STRATEGY FOR THE STORY OF ITALIAN BRAND ON SOCIAL MEDIA

SOCIAL MEDIA STRATEGY
SOCIAL ADVERTISING

EVENT STORYTELLING
ANALYTICS MANAGEMENT

 

CHALLENGE

ALPI, the excellence of Italian design and a leading manufacturer of decorative surfaces, relies on O-One to communicate its story and corporate values through social media channels such as Facebook, Instagram and LinkedIn.

STRATEGY

The communication strategy and the social storytelling developed on the brand’s channels with the objective of presenting to the world the company’s values, the peculiarities of its products and the manufacturing tradition that makes ALPI one of the top players in the sector of  Italian design

The content aims to involve the target group composed mainly of experienced professionals (architects, designers and designers), also through the support of a targeted social advertising planning on Facebook and Instagram channels. 

RESULTS

The strategic planning of the content and the support of advertising campaigns have strengthened the online and multichannel presence of the brand. The Instagram follower base, for example, has grown by 40% since the start of the business (February 2019), generating over 10,000 interactions.