CHALLENGE

ALMA, the International School of Italian Cuisine, has chosen us to create their new institutional website. From the communication concept to the development of the portal, the goal is to improve and increase engagement with users, paying great attention to the User Experience.

STRATEGY

Excellence and innovation: the key concepts that have guided the concept of the new site, aimed at enhancing the ALMA brand identity and transferring the authority of this prestigious training center, a reference point for Italian gastronomic culture, in the digital sphere.The development and realization of the portal were therefore accompanied by the implementation of storytelling aimed at consolidating the visual identity of ALMA, recognizable in the various sections of the new site and easy to roll out on all the brand’s digital platforms.