O-One supports ALPI, excellence of Italian design, in telling the story of the company's history and values on Facebook, Instagram and LinkedIn
ALPI, a leading manufacturer of decorative surfaces, has tasked O-One to tell its story through the institutional social media channels Facebook, Instagram and LinkedIn. The Romagna-based company, the flagship of Italian industry and active since 1919, was the first company in the world to industrialize the production process of composite wood. A real revolution, which continues today thanks to incessant technological innovation, maximum customization, responsibility and environmental and social transparency.
A story of excellence, made of raw materials of the highest quality and manufacturing tradition, which led ALPI to become a partner of large luxury, automotive, nautical and furnishing companies. The synergy between the company and the design world is profound; there are numerous collaborations with international designers and architects: from Angelo Mangiarotti to Ettore Sottsass to the more recent Fratelli Campana, Kengo Kuma and Piero Lissoni - current art director of ALPI.
The communication strategy at the base of the social storytelling realized by O-One meets the objective of presenting to the world the values of the company, the peculiarities of the products and the manufacturing tradition that make ALPI an excellence of Italian design. The contents aim to involve the target audience mainly composed of expert professionals - architects, designers and designers - and the entire community that revolves around the company.