The company is launching Facebook, Instagram and Pinterest profiles for its 50s Style line
Smeg 50s Style, the line of products in lively colours and with retro designs, lands on social media and chooses O-One as its consultant for social and PR strategy.
A tribute to the sensitivity and creative genius of Smeg, the 50s Style line is born out of a fusion between technology, aesthetics, functionality and style, evoking the unmistakable design and atmosphere of the ‘50s.
From the iconic FAB28 fridge, to the small appliances of the latest generation, the 50s Style line consists of unique, versatile, nonconformist products that transform everyday objects into furnishing and design features. From shape to functionality, to the distinctive look and ironic reinterpretation of the collection, the social editorial plan develops a storytelling outline for each range celebrating these 50s Style products which over time have become cult objects.
O-One joins Smeg 50s Style in defining the tone of voice and editorial formats, supporting the company in its choice of the most effective social communication tools for a brand that has long occupied a leading role in the field of designer appliances.
The social profile launch will be followed by advertising campaigns set up to strengthen the social identity of the Smeg 50s Style brand.