Unipol Banca
January 25, 2017

O-One puts Unipol Banca’s new commercial strategy online

O-One has managed Unipol Banca’s new digital presence, with the objective of interpreting the company’s new commercial strategy in an organic and uniform way, providing for the convergence between the My Unipol Banca and Unipol Banca Brands.

Unipol Banca has chosen O-One, the digital unit of Industree Communication Hub, as a partner for the strategy and design of the company’s new presence online.

 

This presence faithfully reflects Unipol Banca’s new commercial strategy, with the convergence between My Unipol Banca and Unipol Banca, resulting in a shared website, www.unipolbanca.it, and expresses the transformation of My Unipol Banca from an online bank into an integrated system of digital products and services available to all Unipol Banca’s clients, all with the benefits of significant discounts and promotions reserved for clients.

 

Besides strategic support and logical and functional design, O-One has taken care of the restyling of the logo and the creativity of the new My Unipol Banca area, reinforcing the family feeling between the two brands to effectively communicate the two identities, which converge at an institutional level but reposition themselves at a commercial level according to the new strategic objectives.

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