Omnicommerce
May 11, 2016

O-ONE PRESENTS OMNICOMMERCE, A NEW ALL-ROUND APPROACH FOR CONSTRUCTING AN EFFECTIVE E-COMMERCE AND MULTI-CHANNEL PROJECT

In the context of the rapid development of e-commerce in Italy, O-One presents Omnicommerce to the business world, a new strategic approach based on the synergic use of all the means of communication available to the brand to promote online purchases.

It is a multi-channel business concept: the purchase process follows a complex network of touchpoints (moments of contact between the company and the potential buyer) that must be overseen by the brand in order to be always close to the user, before, during and after the purchase.

O-One, with its experience accumulated in digital communication projects, desktop and mobile environments and e-commerce strategies already developed for companies such as Bricocenter and Zodio, offers a complete set of services.

From a comprehensive analysis of the specific scenario to strategic advice, from e-commerce platform design and development to social media management, O-One is able to create multi-channel contact between the brand and the user, activating the target in every moment of the process in order to direct them towards the purchase of the company’s product/service. The final objective is to orientate the brand’s digital marketing investments towards customer acquisition and retention.

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