O-One launches the Social Lead Generation Program: new business opportunities from social networks
September 01, 2015

O-One launches the Social Lead Generation Program: new business opportunities from social networks

A new service that capitalises on the opportunities of social advertising to create significant new leads for companies. The aim is to turn the user into an actual customer.

The Social Lead Generation Program includes multiple services: social advertising strategy, editorial campaign management, planning, reporting and result evaluation, all with the aim of capitalising on companies’ investments on major social platforms (Facebook and Twitter), turning the user into an actual customer.

Apart from creating leads and improving brand leadership, the activities in the Social Lead Generation Program aim to promote the launch of new products, spread initiatives to increase website traffic, create e-commerce plans with specific targets and promote offers at the point of sale.

"Although the entertainment code remains the same, it also becomes the reason why brands invest in social networks" says Gianfranco Fornaciari, managing director at O-One. "Investments are not only meant to increase the number of fans and followers, but also to create contacts designed to stimulate a particular call to action".

"Social networks encourage and simplify this trend," continues Fornaciari, "developing new advertising formats increasingly designed for commercial purposes. However, advertising on social media requires specific competencies that, aside from a high level of creativity, must employ successful planning and buying, as well as monitoring and dealing with comments. Our Social Lead Generation Program is derived from specific competencies that combine the abilities of a social media agency with the talents of a creative agency".

O-One has already developed social advertising campaigns for Durex, Marella, Alfa Romeo, Kartell, Medela and Iper, achieving the highly specialised results each brand required.

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