#App MyMedela
December 03, 2015

Medela Italy launches new app MyMedela: advertising on your mobile

The Italian branch of the worldwide manufacturer of medical devices and solutions for breastfeeding launches a new app available for the Italian market

More than fifty years of experience in breastfeeding and promoting the health of mothers and their children: from this prestigious legacy, Medela, a leading international manufacturer of medical devices and solutions for breastfeeding headquartered in Switzerland with subsidiaries throughout Europe, launches the app MyMedela.
The app, already available for free on the Apple Store and Google Play, is a handbook full of tips and ideas to make the most of your pregnancy and your time breastfeeding.

The mobile media plan is curated by O-One and is wholly designed for mobile devices (smartphones and tablets), comprising of three different types of campaign: SEM activities aimed at generating traffic qualified and profiled according to target audience (Google keyword advertising, Google display In-App and mobile site networks, YouTube mobile displays), Push to Download, a performance campaign allowing purchase of programmatic advertising spaces, and a Facebook advertising campaign.

The objective of the mobile media plan to be developed over the following two months is twofold: to generate awareness around the new app and to test the most effective tools to use in the months following the campaign to reach the quota fixed for annual downloads of the app.

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