#MaseratiBeat
October 02, 2015

#MaseratiBeat: O-One signs off on the new branded entertainment format for House of the Trident.

CasaMaserati - an exclusive location with exceptional music

Glamour and great music: these are the main ingredients of #MaseratiBeat, the new branded entertainment format launched at CasaMaserati, in the heart of Milan.

After the hugely successful first event featuring music from DJ Kris Reichert, the new DJ set hosted by Maxine Agusto more than lived up to the high standards of the brand’s sophisticated boutique and lounge bar in San Fedele square. A fresh occasion to discover the world of Maserati.

After naming and designing the whole project, O-One handled social media communication, with a teasing strategy and the official launch of the events both utilising exclusive live content generated at CasaMaserati.

Since 2011, the agency has been managing the social media strategy for Maserati Italy’s profiles: the brand’s Faceboook page now has over 100,000 fans, while the Instagram profile @Maserati_Italia has almost 30,000 followers and has been quoted by BlogMeter as the best profile in Italy for both follower numbers and engagement. Starting this year, O-One is also managing the coordination of social media activities for Maserati’s Eastern European markets.

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