creating digital Experience

Digital ADV Remix

Programmatic
Social
Search
Display
ADV

Maserati Escape from the city

Influencer Marketing
Social Media Strategy
Digital Storytelling

SMEG 50’s style

Social Adv
Social Media Strategy
Online Contest
Content Marketing
Influencer Marketing

SMEG

Social Adv
Social Media Strategy
Online Contest
Content Marketing
Digital PR

SAME DEUTZ-FAHR

Social Adv
Social Media Strategy
Social Monitoring & Reporting
Planning
Mobile ADV

Natuzzi

Social Adv
Digital Marketing
Social Media Strategy & Management
Trend Hunting & Real Time Marketing
Social Monitoring & Reporting
Influencer Marketing
Digital Storytelling
Content Marketing
Digital PR

Omnicommerce

E-commerce + Social Media + Mobile

Maserati

Digital PR
Social Media Strategy & Management
Social Monitoring & Reporting
Influencer Marketing
Digital Storytelling
Branded entertainment
Content Marketing

Alfa Romeo

Digital PR
Influencer Marketing
Trend Hunting & Real Time Marketing
Social Media Strategy & Management
Social Monitoring & Reporting
Digital Storytelling
Content Marketing
Social Crm

Kartell

Social Adv
Social Monitoring & Reporting
Social Media Strategy & Management
Influencer Marketing
Digital Storytelling
Content Marketing
Digital PR

Ferretti

Social Media Strategy & Management
Digital Storytelling

Medela

Planning
Social Adv
Mobile Adv
SEM & SEO
Programmatic
Social Media Strategy & Management
Digital PR
Social Monitoring & Reporting

NEWS Digital Advertising Remix, a genuine paradigm change in the field of media planning
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ABOUT

CREATING DIGITAL EXPERIENCE

O-One creates digital experiences in the world of big brands.

For us, multi-channel marketing is at the centre of the process of creating value: that is why we believe in the convergence of areas of expertise to achieve concrete results in innovation.

Since 1999 O-One is a part of Industree Communication Hub, one of the leading Italian owned integrated communications agencies.

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CLIENTS

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SERVICES

AdvRemix

NEWS

May 25, 2017

Digital Advertising Remix, a genuine paradigm change in the field of media planning

The future of advertising thanks to the most innovative technologies: Digital Advertising Remix for a new approach to the media planning.

O-One, digital division of Industree Communication Hub, launches its Digital Advertising Remix, a tailor-made advertising service that represents a genuine paradigm change in the field of media planning.

Déco

NEWS

February 28, 2017

DÉCO ASSIGNS TO O-ONE THE STRATEGY AND MANAGEMENT OF ITS SOCIAL PROFILES AND THE NEW IDENTITY OF THE BRAND ON THE DIGITAL PLATFORMS

The collaboration between Déco, a dynamic and modern company that offers exclusive specialisation in the decking sector (applications in durable woods for outdoor use) and O-One begins.

The young company from Bergamo, which has constantly grown since its foundation in 2010 (+65% in the last year), becoming a point of reference in the sector thanks to exclusive specialisation in the decking sector (applications in durable woods for external use), has assigned to O-One the management of its social media profiles on Facebook, Instagram and Pinterest with the objective of communicating a new brand identity.

Unipol Banca

NEWS

January 25, 2017

O-One puts Unipol Banca’s new commercial strategy online

O-One has managed Unipol Banca’s new digital presence, with the objective of interpreting the company’s new commercial strategy in an organic and uniform way, providing for the convergence between the My Unipol Banca and Unipol Banca Brands.

Unipol Banca has chosen O-One, the digital unit of Industree Communication Hub, as a partner for the strategy and design of the company’s new presence online.

Maserati Escape from the city

NEWS

November 22, 2016

"Escape from the city": the journey in Maserati cars set up by O-One

O-One recounts Maserati on the road with “Escape from the City”, the latest itinerant photographic project made for the House of the Trident.

The journey in Maserati cars, started in May 2016, continues. O-One is in the driving seat of the “Escape from the City” project. An exciting schedule, on and off the city, aimed at recounting the performances and renewed infotainment system of the new Maserati Ghibli and Quattroporte.

Erreà Sport

NEWS

October 13, 2016

ERREÀ SPORT CHOOSES O-ONE TO MANAGE ITS SOCIAL MEDIA PROFILES

The collaboration between Erreà Sport and O-One gets under way: the Italian company specialised in the production of technical sports clothing, present in over 80 countries, has chosen O-One to recount the Erreà Sport and Erreà Republic brands on Facebook, Instagram, Twitter and YouTube.

Erreà Sport, the Italian company specialised in the production of technical sports clothing and operating in more than 80 countries worldwide, has chosen O-One for the management of the social media properties (Facebook, Twitter, Instagram and YouTube).

Lea Ceramiche

NEWS

September 26, 2016

LEA CERAMICHE ASSIGNS THE STRATEGY AND MANAGEMENT OF SOCIAL MEDIA PROFILES TO O-ONE

Lea Ceramiche, part of Panariagroup Industrie Ceramiche Spa, a major international ceramics group, has assigned to O-One the task of developing the strategy and management of its social media profiles on Facebook, Instagram, Twitter, YouTube and Pinterest.

The collaboration between Lea Ceramiche, part of Panariagroup Industrie Ceramiche Spa, a major international ceramics group, and O-One gets under way.

Smeg 50's Style

NEWS

September 19, 2016

GREAT SUCCESS FOR THE SMEG 50S STYLE ONLINE CONTEST: O-ONE RESPONSIBLE FOR MEDIA ADV CREATIVITY AND STRATEGY

The Italian company, leader in the domestic appliances sector, intends to use the social media to promote the Smeg 50s Style range and a lifestyle oriented towards health and wellbeing.
O-One has been responsible for the communication concept for the contest, the editorial plan and the social media adv on the Facebook and Instagram channels.

The new “Condividi il tuo #MomentoBenessere” (Share your #WellbeingMoment) contest conceived to launch the new juice extractor from the Smeg 50s Style line and to promote a healthier lifestyle features on Smeg’s social media channels and on the smeg50style.com website.

Natuzzi

NEWS

June 22, 2016

O-One has been assigned the management of Natuzzi and Divani&Divani’s social profiles and digital PR

The collaboration between Natuzzi and O-One to recount the furnishing brand online gets under way.

O-One has been awarded the tender called by Natuzzi and has been assigned the management of the digital PR and social media properties (Facebook, Twitter and Instagram) of Natuzzi Italia and Divani&Divani.

Omnicommerce

NEWS

May 11, 2016

O-ONE PRESENTS OMNICOMMERCE, A NEW ALL-ROUND APPROACH FOR CONSTRUCTING AN EFFECTIVE E-COMMERCE AND MULTI-CHANNEL PROJECT

In the context of the rapid development of e-commerce in Italy, O-One presents Omnicommerce to the business world, a new strategic approach based on the synergic use of all the means of communication available to the brand to promote online purchases.

It is a multi-channel business concept: the purchase process follows a complex network of touchpoints (moments of contact between the company and the potential buyer) that must be overseen by the brand in order to be always close to the user, before, during and after the purchase.

Maserati #Eastagram

NEWS

May 09, 2016

MASERATI #EASTAGRAM: STORYTELLING ON INSTAGRAM IS ON THE ROAD

O-One goes on a journey together with leading international instagramers in a Maserati for an itinerant social storytelling on the Facebook and Instagram channels.

With “Eastagram” storytelling is on the road. The marketing influencer project carried out for the Facebook and Instagram channels is the latest chapter of the numerous social media coordination activities in the Eastern European markets that the House of the Trident assigned to O-One in 2015.

Gruppo SDF

NEWS

April 14, 2016

O-ONE AND SDF TOGETHER FOR THE SOCIAL MEDIA COMMUNICATION STRATEGY OF THE SAME, DEUTZ-FAHR AND LAMBORGHINI TRATTORI BRANDS

O-One’s experience spanning more than ten years has been rewarded, with the company being awarded the tender called by the SDF Group for the management of the Facebook Communication Strategy of the SAME, Deutz-Fahr and Lamborghini Trattori brands.

O-One now has the task of defining the editorial strategy, developing the contents and implementing Facebook advertising campaigns for the three multi-national brands, producers at a global level of tractors, harvesting machines, diesel motors and agricultural machines.

Kartell

NEWS

April 13, 2016

Kartell and O-One still together for Milano Design Week 2016

Another year characterised by the synergy between O-One and Kartell to recount the 2016 edition of the Salone del Mobile di Milano in real time.

The partnership between Kartell and O-One has been in force since 2010: again this year the agency team is taking part in the 2016 edition of the Salone del Mobile di Milano alongside the leader company in the design sector, taking care of its communication in real time throughout the Design Week.

Maserati Bertallot Jazzapposizioni

NEWS

February 01, 2016

O-One put its signature on the Jazzhibition event: a mix of electronica and jazz at the Maserati Winter Lounge in Courmayeur.

The beautiful setting of the Maserati Winter Lounge in Courmayeur hosted the musical event Jazzhibition, organised by O-One as part of the Maserati Winter Tour 2016.

Excitement, fun and a winning fusion of jazz vibrations and electronic beats, "Jazzhibition: Variations on Jazz by Casa Bertallot" was a refined musical appointment organised by O-One as part of the cycle of events for the Maserati Winter Tour 2016, which took place in the Maserati Winter Lounge, the elegant lounge of the House of the Trident on the central Via Roma in Courmayeur.

SMEG 50 style

NEWS

January 05, 2016

Smeg 50s Style - social identity made in Italy

The company is launching Facebook, Instagram and Pinterest profiles for its 50s Style line

Smeg 50s Style, the line of products in lively colours and with retro designs, lands on social media and chooses O-One as its consultant for social and PR strategy.

#MaseratiWinterTour

NEWS

January 04, 2016

Maserati in Courmayeur: the meeting of two ‘Made in Italy’ icons on Instagram

Maserati Italy launches its new partnership with the City of Courmayeur on Instagram, a preview of the #MaseratiWinterTour 2015/2016

The House of the Trident has chosen Instagram to showcase the partnership between Maserati and Courmayeur, two icons of style and Made in Italy luxury.

#App MyMedela

NEWS

December 03, 2015

Medela Italy launches new app MyMedela: advertising on your mobile

The Italian branch of the worldwide manufacturer of medical devices and solutions for breastfeeding launches a new app available for the Italian market

More than fifty years of experience in breastfeeding and promoting the health of mothers and their children: from this prestigious legacy, Medela, a leading international manufacturer of medical devices and solutions for breastfeeding headquartered in Switzerland with subsidiaries throughout Europe, launches the app MyMedela.

#MaseratiBeat

NEWS

October 02, 2015

#MaseratiBeat: O-One signs off on the new branded entertainment format for House of the Trident

CasaMaserati - an exclusive location with exceptional music

Glamour and great music: these are the main ingredients of #MaseratiBeat, the new branded entertainment format launched at CasaMaserati, in the heart of Milan.

Ferretti Group al Cannes Yachting Festival

NEWS

September 25, 2015

Ferretti Group at Cannes Yachting Festival

A majestic fleet of twenty-one boats captured by O-One on an original video format.

Ferretti Group, lworld leader in the design, construction and sale of motor yachts and pleasure vessels, with a unique portfolio of prestigious and exclusive brands such as Ferretti Yachts, Pershing, Itama, Riva Mochi Craft, CRN and Custom Line, presented a prestigious fleet of twenty-one boats at Cannes Yachting Festival, six of which were brand new.

O-One con Alfa Romeo al Salone dell'Auto di Francoforte

NEWS

September 18, 2015

O-One with AlfaRomeo at the Frankfurt Motor Show

Live storytelling for the debut of the new Giulia Quadrifoglio

Alfa Romeo celebrated its 105th anniversary during the Frankfurt Motor Show with the debut of the new Giulia Quadrifoglio, the latest star from the House of the Snake that perfectly balances tradition, speed and beauty.

Le anime di Milano in #FilmaMi di Lumiere&Co

NEWS

September 11, 2015

The soul of Milan in #FilmaMi by Lumiere&Co

O-One alongside the film production house Lumiere&Co create a docufilm about the citizens of Milan.

A fresco of Milan in all its fullness as seen through the contributions of its citizens, following the example of the great Ermanno Olmi’s “Milano ‘83”. This is the aim of the #FilmaMi project by Lumiere&Co.

Con CRIF le app di gestione del credito si fanno touch

NEWS

September 07, 2015

Credit management apps for the touch era with CRIF

CRIF, European leader in banking credit information, has launched an application for tablets to support the sale of financial products.

An application for tablets to assist in the sale of credit products, allowing agents to make smarter judgements about the terms and conditions of loans, presenting and validating them to their customers in real time.

O-One lancia il Social lead generation program: nuove opportunità di business dai social network

NEWS

September 01, 2015

O-One launches the Social lead generation program: new business opportunities from social networks

A new service that capitalises on the opportunities of social advertising to create significant new leads for companies. The aim is to turn the user into an actual customer.

The social lead generation program includes multiple services: social advertising strategy, editorial campaign management, planning, reporting and result evaluation, all with the aim of capitalising on companies’ investments on major social platforms (Facebook and Twitter), turning the user into an actual customer.

CONTACT

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