SDF, among the leading producers of agricultural tractors and machines, has chosen O-One for the conception of a communication strategy on the Facebook channels of the SAME, Lamborghini Trattori and DEUTZ-FAHR brands.
To point out the specific values of each specific brand, differentiating communication through a narration that reinforces the relationship between the brand and target users.
The communication strategy has the objective of creating an active connection between the users and the brand, aiming to enlarge the fan base through an editorial programme that transforms brand values into a narration and through an advertising strategy that focuses on achieving the business objectives of each brand.
An analysis of brand identity with relation to the characteristics and needs of the users of each brand has contributed to the development of a social media strategy that reinforces the brand’s visibility, laying the foundation for the construction of a long-lasting and proactive relationship with the fans.
Definition of the social media strategy, the creation of contents and constant strategic support for the Facebook channels of the three SDF brands: Lamborghini Trattori, SAME and DEUTZ-FAHR.
Extension of communication activities during the release of the new Series 6 and 7 models of the DEUTZ-FAHR brand through the production, planning and strategic sponsoring of dedicated contents.
NEXT CASE STUDY
FILL OUT THE CONTACT FORM
SEND YOUR APPLICATION