Natuzzi

International social media strategy for a leading “Made in Italy” furniture brand

SERVICES

  • Social Adv
  • Digital Marketing
  • Social Media Strategy & Management
  • Trend Hunting & Real Time Marketing
  • Social Monitoring & Reporting
  • Influencer Marketing
  • Digital Storytelling
  • Content Marketing
  • Digital PR

Natuzzi has chosen O-One to structure and strengthen its presence and relations on the digital media networks: with an effective strategy constantly balanced between the latest trends of each channel and the marketing and communication objectives defined by the brand. Objective: to create exciting initiatives perfectly matched to the digital contexts, maintaining a strong presence on the single channels and integrating actions with a strong social impact as part of multimedia campaigns on and offline.

CHALLENGE

To reinforce the brand image of the leading furniture company, increasing the social media presence of the Natuzzi brand both in terms of the promotion and sharing of the company’s values, and as a strengthening of digital relations.

STRATEGY

Profiling of a digital strategy tailored for the different social media characteristics: from the creation of profiled editorial contents to the construction of social advertising campaigns and Digital PR activities, the objective is to recount the values of the brand and its primary source of inspiration: Puglia.

RESULTS

Already during the “Salone del Mobile 2016”, the first event working together, Natuzzi received a special mention from Blogmeter: Natuzzi Italia is one of the top 3 brands on Twitter that have stood out in terms of making a unique impression. The digital strategy has allowed the brand to find its positioning on the main channels with excellent results, thanks to the planning of an ad hoc advertising campaign conceived to fully exploit the brand’s communicative potential.

Realtime Storytelling

The digital team accompanies Natuzzi to events and during key company communication initiatives. The brand remains constantly connected to its public through a live storytelling approach.

I Saloni Special Project

The Salone Internazionale del Mobile in Milan is a key event for Natuzzi’s promotional strategy, around which a veritable ad hoc communication project is structured.

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