Medela

The dialogue with moms goes social!

SERVICES

  • Planning
  • Social Adv
  • Mobile Adv
  • Social Media Strategy & Management
  • Social Monitoring & Reporting
  • SEM & SEO
  • Programmatic
  • Digital PR

Medela Italy, Italian branch of the worldwide manufacturer of medical equipment and solutions for breastfeeding, has chosen O-One to manage its social media positioning.

CHALLENGE

To create a B2C communication campaign that would bring Medela closer to Italian mothers - the consumers of its products related to breastfeeding and maternity- reinforcing brand awareness and integrating the launch of a mobile media plan for a dedicated App.

STRATEGY

Enhancement and integration of social channels as the primary tool for addressing the needs of the brand: the strategy designed for Medela Italy focuses on delivering editorial content and managing social advertising campaigns that target Medela's brand values, products and know-how.

RESULTS

Attention and sensitivity to the issues of breastfeeding, maternity and the family sphere in an empathic and parental tone have boosted Medela’s social presence and established a sincere dialogue with its community on digital platforms, creating competent and lasting interaction almost as intimate and emotive as the experience of breastfeeding itself.

NEXT CASE STUDY

Bricocenter

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