Kartell has chosen O-One to structure and strengthen its presence and relations on digital media. Since 2010, our team has worked with the design leader on an effective strategy that constantly rebalances the trends and marketing objectives on each channel, as well as adapting the communication defined by the brand. Objective: to create involving activities in harmony with their digital environments while maintaining a strong focus on individual channels and cohesively integrating social interactions in multimedia campaigns both on and offline.
To strengthen Kartel's social presence through the promotion and sharing of its corporate values, all the while reinforcing the brand’s digital relationships.
Projection of a digital strategy customised for different social properties: on and off line activities aimed at promoting the Kartell brand are defined through continuously updated benchmark analysis. From the creation of editorial content sections to the construction of social advertising campaigns and Digital PR activities, the aim is to maintain the perceived value of the brand at an optimum level.
These not only become spaces to promote the brand’s corporate values, but also places to start conversations about its products with their users.
Content production and management of social relations is supported by structured Digital PR activity, defined and managed in accordance with Kartell’s press office. This activity aims to establish a lifelong relationship with the brand’s online community.
The digital team accompanies Kartell at major events and during all the key moments of corporate communication. Through live storytelling activities, the brand remains constantly connected to its audience.
The Milan Furniture Fair represents a special opportunity for customer interaction and is the fulcrum of the whole Kartell brand communication strategy, which is structured around a genuinely ad hoc communication project.
A social media competition designed to complement the activities surrounding the tenth anniversary celebrations of the Kartell brand's most regal chair, the Louis Ghost.
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