Ferretti Group

Video unveiling for the worldwide launch of six new water craft

SERVICES

  • Social Media Strategy & Management
  • Digital Storytelling

Ferretti Group, world leader in the design, construction and sale of motor yachts and pleasure boats, has entrusted O-One to produce a series of video capsules for the world premiere launch of their new water crafts on the brand's own social profiles.

CHALLENGE

To define the launch activities for the new vessels: Ferretti Yachts 700, Ferretti Yachts 550, Riva 76' Perseo and Custom Line 108', presented in world premiere at the Cannes Yachting Festival.

STRATEGY

Defining an effective and captivating storytelling campaign to share on the brand's social platforms.

RESULTS

The production of 15" video capsules, created during the Festival and shared in real time on the Group's social networks.

Riva 76’ Perseo: the red carpet of Cannes Yachting Festival 2015 is the perfect setting for the launch of this new model, that is bound to become an immortal icon!

Pubblicato da Riva Yacht su Sabato 12 settembre 2015

NEXT CASE STUDY

durex social strategy

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