Alfa Romeo

A social conversation of pure passion

SERVICES

  • Digital PR
  • Influencer Marketing
  • Trend Hunting & Real Time Marketing
  • Social Media Strategy & Management
  • Social Monitoring & Reporting
  • Digital Storytelling
  • Content Marketing
  • Social Crm

Alfa Romeo and O-One have worked together since 2010 to create a productive digital dialogue with the brand’s many fans and the automotive world.

CHALLENGE

History, experience, innovation and above all, passion: this is the keyword that perfectly defines the world of Alfa Romeo and which represents the real push to share and empower the brand through its social properties.

STRATEGY

Structuring a strategic vision that aims to give shape to the concept of passion and make it work effectively in the varied dynamics of the brand’s diverse digital channels, keeping interaction with the Alfa Romeo community alive.

RESULTS

O-One is the day-to-day enabler and facilitator building bridges between strategic clients and the surrounding social ecosystem, provoking incisive conversation in line with Alfa Romeo’s communication objectives.

Social NetWall: Share Your Passion

The voice of the brand meets their fans: the birth of the Social Netwall brand community.

Social Netwall is the digital meeting place where the brand and its followers come together. Social aggregator, editorial space and container for exclusive contributions that mix official and unofficial commentary in real time with a level of detail far superior to that which social ecosystems typically provide.

Social contest - #AlfaRomeoExperience

User generated content is the main player in an international competition to promote the partnership between Alfa Romeo and the Superbike World Championship. The heart of the creative concept of #AlfaRomeoExperience is the involvement of social users, encouraged to show their passion for the brand by sharing emotional pictures. A campaign structured at an international level and stemming from total user involvement, ranging from online participation to physical encounters with the brand.

Motorshows

Not only social management, but live multimedia production. Since 2011, O-One has been working alongside Alfa Romeo at two key events on the international automotive circuit: the Geneva and Frankfurt motor shows. Our activity is aimed at creating multimedia content transmitted in real time on the social scene through multi-channel storytelling. Product reveals, speeches, interviews and behind the scenes exposés become the main elements of live coverage and the stars of O-One’s social publishing strategy.

Digital PR

Social management and a live presence at events are ingredients in a mix that involves constant digital PR activity. Organised in synergy with the brand’s press office, this initiative aims to activate influencers in line with the specific characteristics of the various projects.
Listening to the network on a daily basis allows us to have our fingers on the pulse of emerging trends and identify the most influential personalities able to act as sounding boards for the brand’s initiatives. An operation almost sartorial in the way it defines the involvement of the most suitable influencers to achieve the project objectives.

Goodwood Festival of Speed

Two visions, two moods, two routes. The #GoodwoodRoutes project involved international influencers on a journey in the driving seat with Alfa Romeo. Final destination: the historic English festival of speed. The #GoodwoodRoutes project represents a perfect snapshot of the skills harnessed by O-One in collaboration with Alfa Romeo: international digital PR, live event management and multimedia storytelling.

NEXT CASE STUDY

Zodio

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