Digital Advertising Remix

Programmatic – Social – Search – Display – ADV

Digital Advertising Remix is an innovative approach to media planning which reshapes traditional and innovative advertising elements. The latter are proposed in a new mix that takes advantage of ground-breaking technologies, in particular programmatic advertising.

Digital Advertising Remix Key Points

Tailor made budget allocation

Every budget is valuable. For this reason, we allocate it on digital media following a tailor-made approach. Such inclination to shape our service on the client’s needs comes from our identity as a consultancy agency rather than as a media centre.
In this way, we are able to attain ambitious goals consistently with our customers’ expectations.

Creativity + Media plan = Storytelling

In an advertising perspective which is more and more focused on users’ web surfing behaviours, creativity cannot be detached from media planning, which follows the user all along his customer journey, online and offline as well.
Thus, we speak more properly of storytelling: because telling a story is the most effective way to engage the user and to turn him into a customer.

Fast & Smart reporting = ROI optimization

Advertising campaigns are monitored in real time, based on a fast anf smart reporting approach.
Thanks to KPIs’ plans which are entirely set and integrated, we are able to get information in a faster and smarter way and to rapidly intervene. Therefore, we maximise the efficacy and the return of every advertising campaign.

Case history

Goal:

To support the launch of the new Harmony Club portal and acquire new contacts

Actions:

Activation of Facebook campaigns to inform users about the launch of the new brand’s community and obtain potential customers through the collection of contacts and the registration to the Harmony Club

Tools:

Mobile Lead Ads campaign in order to obtain Facebook contacts

Goal:

To enhance the brand’s awareness and generate traffic to the new e-commerce website

Actions:

Activation of campaigns aimed at engaging users with reference to the contents of Erreà Sport and Erreà Republic brands and convey traffic toward the new e-commerce website

Tools:

Social Advertising campaigns on Facebook and Instagram, with monitoring of the conversions through pixel activation

Goal:

To promote the contest #MomentoBenessere activated for the launch of the new juice extractor

Actions:

Social campaigns activation, aimed at engaging users and increasing participation to the contest

Tools:

Social Advertising campaigns on Facebook and Instagram, using Carousel Ads in order to direct users toward the brand’s website

Goal:

To provide support during events and communication opportunities such as the Salone del Mobile in Milan

Actions:

Activation of social campaigns on Facebook, Instagram and Twitter by ensuring the visibility of the brand and its contents during the event

Tools:

  • Activation of social campaigns on Facebook, Instagram and Twitter by ensuring the visibility of the brand and its contents during the event
  • Twitter Trend Promotion campaign #salonedelmobile

Goal:

Lead generation concerning potential customers interested in long-term car rental. The campaign has been made through landing pages specifically designed for collection of contacts on mobile devices

Actions:

Launch of a SEM campaign on Google Adwords based on strategic keywords

Tools:

  • Search Engine Marketing campaigns on Google Adwords
  • Development of several landing pages for A/B test

Goal:

To stimulate awareness and traffic about the reward program "Garanzia Cristalli" and support the research of specialised workshops in Italy

Actions:

Activation of Programmatic Advertising and social campaigns on Facebook and Instagram

Tools:

  • Display and Video Programmatic Adversting campaigns aimed at generating traffic toward the promotion website
  • Social Advertising campaigns on Facebook and Instagram, pursuing engagement and traffic on the website

Goal:

Promotion of the "MyGlass ti premia" contest, aimed at Lead Generation

Actions:

Activation of a Display campaign in Programmatic Advertising and social campaigns on Facebook and Instagram

Tools:

  • Display campaigns in Programmatic Adversting to enhance participation to the contest
  • Social Advertising campaigns on Facebook and Instagram, pursuing the goal of increasing participation to the contest

Goal:

To support the launch of the reward program «Garanzia Cristalli», using MyGlass’s campaign banners to reach those users who have made a search about windscreen reparation

Actions:

Activation of Programmatic Advertising campaigns starting from strategic keywords

Tools:

Search Retargeting campaigns using Programmatic Advertising

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