O-One creates digital experiences in the world of big brands.
For us, multi-channel marketing is at the centre of the process of creating value: that is why we believe in the convergence of areas of expertise to achieve concrete results in innovation.
Since 1999 O-One is a part of Industree Communication Hub, one of the leading Italian owned integrated communications agencies.
The Italian company, leader in the household appliances sector, is counting once again on social media to promote its Smeg 50's Style Breakfast set, that celebrates breakfast time. O-One has managed the communication concept of the contest, digital PR, the editorial plan and social media Adv strategy on Facebook and Instagram channels.
The new competition "Good Morning SMEG" was launched on Smeg's social media channels and on smeg50style.com, designed to promote the Smeg 50's Style's Breakfast Set. After registering on the site, users are invited to vote for the breakfast that best represents them out of the four to choose from. International, Light, Espresso and Traditional are #BuongiornoSMEG interpreted by four influencers, who take photos with their ideal breakfast, and their favourite Breakfast set from Smeg.
The future of advertising thanks to the most innovative technologies: Digital Advertising Remix for a new approach to the media planning.
O-One, digital division of Industree Communication Hub, launches its Digital Advertising Remix, a tailor-made advertising service that represents a genuine paradigm change in the field of media planning.
Panariagroup Industrie Ceramiche SpA, a leading company in the production and marketing of ceramic surfaces, has entrusted O-One with its social media strategy and the management of the digital PR of the Group's main brands: Lea Ceramiche, Cotto d'Este, Ceramica Panaria and Protect.
The collaboration that began in August 2016 between Panariagroup and O-One continues. The Group from the Fiorano Modenese area has entrusted its social media marketing and digital PR activities to O-One, who will manage all social aspects of the Group's leading brands: Lea Ceramiche, Cotto d'Este, Ceramica Panaria and the anti-bacterial products from Protect, carrying out a communication strategy that will be able to harmonize Panariagroup's values and the natural differences in the positioning of the various brands.
The collaboration between Déco, a dynamic and modern company that offers exclusive specialisation in the decking sector (applications in durable woods for outdoor use) and O-One begins.
The young company from Bergamo, which has constantly grown since its foundation in 2010 (+65% in the last year), becoming a point of reference in the sector thanks to exclusive specialisation in the decking sector (applications in durable woods for external use), has assigned to O-One the management of its social media profiles on Facebook, Instagram and Pinterest with the objective of communicating a new brand identity.
O-One has managed Unipol Banca’s new digital presence, with the objective of interpreting the company’s new commercial strategy in an organic and uniform way, providing for the convergence between the My Unipol Banca and Unipol Banca Brands.
Unipol Banca has chosen O-One, the digital unit of Industree Communication Hub, as a partner for the strategy and design of the company’s new presence online.
O-One recounts Maserati on the road with “Escape from the City”, the latest itinerant photographic project made for the House of the Trident.
The journey in Maserati cars, started in May 2016, continues. O-One is in the driving seat of the “Escape from the City” project. An exciting schedule, on and off the city, aimed at recounting the performances and renewed infotainment system of the new Maserati Ghibli and Quattroporte.
The collaboration between Erreà Sport and O-One gets under way: the Italian company specialised in the production of technical sports clothing, present in over 80 countries, has chosen O-One to recount the Erreà Sport and Erreà Republic brands on Facebook, Instagram, Twitter and YouTube.
Erreà Sport, the Italian company specialised in the production of technical sports clothing and operating in more than 80 countries worldwide, has chosen O-One for the management of the social media properties (Facebook, Twitter, Instagram and YouTube).
Lea Ceramiche, part of Panariagroup Industrie Ceramiche Spa, a major international ceramics group, has assigned to O-One the task of developing the strategy and management of its social media profiles on Facebook, Instagram, Twitter, YouTube and Pinterest.
The collaboration between Lea Ceramiche, part of Panariagroup Industrie Ceramiche Spa, a major international ceramics group, and O-One gets under way.
The Italian company, leader in the domestic appliances sector, intends to use the social media to promote the Smeg 50s Style range and a lifestyle oriented towards health and wellbeing.
O-One has been responsible for the communication concept for the contest, the editorial plan and the social media adv on the Facebook and Instagram channels.
The new “Condividi il tuo #MomentoBenessere” (Share your #WellbeingMoment) contest conceived to launch the new juice extractor from the Smeg 50s Style line and to promote a healthier lifestyle features on Smeg’s social media channels and on the smeg50style.com website.
The collaboration between Natuzzi and O-One to recount the furnishing brand online gets under way.
O-One has been awarded the tender called by Natuzzi and has been assigned the management of the digital PR and social media properties (Facebook, Twitter and Instagram) of Natuzzi Italia and Divani&Divani.
In the context of the rapid development of e-commerce in Italy, O-One presents Omnicommerce to the business world, a new strategic approach based on the synergic use of all the means of communication available to the brand to promote online purchases.
It is a multi-channel business concept: the purchase process follows a complex network of touchpoints (moments of contact between the company and the potential buyer) that must be overseen by the brand in order to be always close to the user, before, during and after the purchase.
O-One goes on a journey together with leading international instagramers in a Maserati for an itinerant social storytelling on the Facebook and Instagram channels.
With “Eastagram” storytelling is on the road. The marketing influencer project carried out for the Facebook and Instagram channels is the latest chapter of the numerous social media coordination activities in the Eastern European markets that the House of the Trident assigned to O-One in 2015.
O-One’s experience spanning more than ten years has been rewarded, with the company being awarded the tender called by the SDF Group for the management of the Facebook Communication Strategy of the SAME, Deutz-Fahr and Lamborghini Trattori brands.
O-One now has the task of defining the editorial strategy, developing the contents and implementing Facebook advertising campaigns for the three multi-national brands, producers at a global level of tractors, harvesting machines, diesel motors and agricultural machines.
Another year characterised by the synergy between O-One and Kartell to recount the 2016 edition of the Salone del Mobile di Milano in real time.
The partnership between Kartell and O-One has been in force since 2010: again this year the agency team is taking part in the 2016 edition of the Salone del Mobile di Milano alongside the leader company in the design sector, taking care of its communication in real time throughout the Design Week.
The beautiful setting of the Maserati Winter Lounge in Courmayeur hosted the musical event Jazzhibition, organised by O-One as part of the Maserati Winter Tour 2016.
Excitement, fun and a winning fusion of jazz vibrations and electronic beats, "Jazzhibition: Variations on Jazz by Casa Bertallot" was a refined musical appointment organised by O-One as part of the cycle of events for the Maserati Winter Tour 2016, which took place in the Maserati Winter Lounge, the elegant lounge of the House of the Trident on the central Via Roma in Courmayeur.
The company is launching Facebook, Instagram and Pinterest profiles for its 50s Style line
Smeg 50s Style, the line of products in lively colours and with retro designs, lands on social media and chooses O-One as its consultant for social and PR strategy.
Maserati Italy launches its new partnership with the City of Courmayeur on Instagram, a preview of the #MaseratiWinterTour 2015/2016
The House of the Trident has chosen Instagram to showcase the partnership between Maserati and Courmayeur, two icons of style and Made in Italy luxury.
The Italian branch of the worldwide manufacturer of medical devices and solutions for breastfeeding launches a new app available for the Italian market
More than fifty years of experience in breastfeeding and promoting the health of mothers and their children: from this prestigious legacy, Medela, a leading international manufacturer of medical devices and solutions for breastfeeding headquartered in Switzerland with subsidiaries throughout Europe, launches the app MyMedela.
CasaMaserati - an exclusive location with exceptional music
Glamour and great music: these are the main ingredients of #MaseratiBeat, the new branded entertainment format launched at CasaMaserati, in the heart of Milan.
A majestic fleet of twenty-one boats captured by O-One on an original video format.
Ferretti Group, lworld leader in the design, construction and sale of motor yachts and pleasure vessels, with a unique portfolio of prestigious and exclusive brands such as Ferretti Yachts, Pershing, Itama, Riva Mochi Craft, CRN and Custom Line, presented a prestigious fleet of twenty-one boats at Cannes Yachting Festival, six of which were brand new.
Live storytelling for the debut of the new Giulia Quadrifoglio
Alfa Romeo celebrated its 105th anniversary during the Frankfurt Motor Show with the debut of the new Giulia Quadrifoglio, the latest star from the House of the Snake that perfectly balances tradition, speed and beauty.
O-One alongside the film production house Lumiere&Co create a docufilm about the citizens of Milan.
A fresco of Milan in all its fullness as seen through the contributions of its citizens, following the example of the great Ermanno Olmi’s “Milano ‘83”. This is the aim of the #FilmaMi project by Lumiere&Co.
CRIF, European leader in banking credit information, has launched an application for tablets to support the sale of financial products.
An application for tablets to assist in the sale of credit products, allowing agents to make smarter judgements about the terms and conditions of loans, presenting and validating them to their customers in real time.
A new service that capitalises on the opportunities of social advertising to create significant new leads for companies. The aim is to turn the user into an actual customer.
The social lead generation program includes multiple services: social advertising strategy, editorial campaign management, planning, reporting and result evaluation, all with the aim of capitalising on companies’ investments on major social platforms (Facebook and Twitter), turning the user into an actual customer.
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